Somebody once told me, “Manage the top line, and t…

The times they are a-changin’.

This post seems to be older than 5 years—a long time on the internet. It might be outdated.

Somebody once told me, “Manage the top line, and the bottom line will follow.” What’s the top line? It’s things like, why are we doing this in the first place? What’s our strategy? What are customers saying? How responsive are we? Do we have the best products and the best people? Those are the kind of questions you have to focus on.

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