Keynote Text Analysis

The times they are a-changin’.

This post seems to be older than 14 years—a long time on the internet. It might be outdated.

This is kind of cool. Todd Bishop, a writer at the Seattle PI who covers Microsoft and “related business and technology subjects”, did an analysis of Steve Jobs, Bill Gates, and Michael Dell’s keynote speeches at MacWorld and CES. He ran each speech through 4 tests (Avg. Words/Sentence, Lexical Density, Hard Words, Gunning Fog Index) and also created a tag cloud. The results are very interesting.

Go take a gander: Bill Gates and Steve Jobs: Keynote text analysis

One thing to keep in mind when looking at the scores: “Lower scores generally mean that the language is easier to understand. By those measures, one executive did noticeably better than the others.”

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