The success of many things depends on one simple thing: How you present it.
Food. How appealing food is often depends directly on how it is presented. There was a famous study done some time ago. The researchers colored the foods different colors people would refuse to eat it, even though it was perfectly good.
“Hi I am Noah what’s your name”
“Oh Hey I am Jennifer, are you from around here?”
“Yea, I grew up in the Bay Area”
“Oh in cupertino”
“Nice, are you renting or do you have roommates”
“yea 3 of us live in a house”
“very cool, blah blah blah”
and the conversation continues and I score! Sounds like a great thing. What if I told you those 2 other roommates are my parents? Different story huh? Product positioning is how you explain the story to the users and the people you want using your product.