The inside flap reads:
Blink is a book about how we think without thinking, about choices that seem to be made in an instant – in the blink of eye – that actually aren’t as simple as they seem.
I first heard about Blink from (now don’t laugh) my Calc II teacher. So when I was at Costco about a month ago and saw it, I started reading it.
You may have done the same thing, wheather you realized it or not, when you first picked up this book. How long did you first hold it in your hands? Two seconds? And yet in that short space of time, the design of the cover, whatever associations you may have with my name, and the first few sentences about the kouros all generated an impression – a flurry of thoughts and images and preconceptions – that has fundamentally shaped the way you have this introduction so far. Aren’t you Curious about what happened in those two seconds?
Yes, I am. So I bought the book and finished it just last night. Blink is an awesome book and I thinking I’m going to have to get my hands on The Tipping Point, which is Malcolm Gladwell’s previous book.
In any event, I’m going to send it on to my mother and after she reads it feel free to ask her or me to borrow it. It’s really a great book!0