After a few week of hearing U2’s new song Vertigo on the TV in Apple’s iTunes + iPod commercial, I finally bought it. However, I used iTunes. This was the first time I used iTunes and I have to say that it was very quick and painless. I just searched for "U2 Vertigo" and it came up with the song I wanted. I had a free download, so I used that and 30 seconds later, the song was on my hard drive. It also automatically downloaded the artwork from the cover, so that was pretty spiffy. Apple’s iTunes Store is defiantly giving conventional brick and mortar stores a run for their money. Not to mention curbing illegal downloading to some extent.