Steve Jobs receiving a lower score on the index just means he used less complex language, which yes, means it’s easier for the average bear to understand, but I’d have to say that it doesn’t make his speech better, just simpler.

The Wiki on the the G-F Index suggests that in documents designed for general consumption should have a G-F score of 12 or less (12th grade reading level). By those measures, Steve Jobs’ speech was targeted towards 5th graders, and Dell’s and Job’s speech’s we’re targeted towards a moderately well-educated (people who made it to upperclassmen status in high school) audience. Given that anyone who didn’t graduate from high school probably won’t have the cash to buy any of these gadgets, this higher rating is perhaps appropriate.

Not to steal Jobs’ thunder (iPhone seems exciting) but perhaps he should raise his speech-writing IQ to match his colleagues, rather than the other way around. But who knows, it could be good mass-marketing. Or maybe the G-F index is just load of bullshit.